US software firm SmashFly invests in Northern Ireland with 70 strong team

Published on 2nd July 2018

Massachusetts-based SmashFly Technologies, which delivers software solutions to help some of the world’s largest companies run more effective recruitment campaigns, announced today the official opening of a new office in Belfast.

The new investment will create 70 new roles and contribute over £3 million annually in salaries to the Northern Ireland economy. Invest NI has offered £455,000 towards the creation of the new roles.

The team will include software development engineers, with a focus on machine learning and artificial intelligence, but will also function as a full-scale sales, marketing, and operations hub for UK and European expansion.

The new centre will focus on developing new technology solutions to help grow the company’s customer base, looking at new features using artificial intelligence and GDPR compliance.

Alan Wilson, Head of International Investment, Invest NI

 

Welcoming the company to Belfast, Alan Wilson, Head of International Investment, Invest Northern Ireland said: “This new centre in Belfast is SmashFly’s first investment outside of the US.  The company will be recruiting both graduate and experienced software engineering roles, plus a sales and marketing team.

“The new centre will focus on developing new technology solutions to help grow the company’s customer base, looking at new features using artificial intelligence and GDPR compliance. The company also has ambitious growth plans, including breaking into the European market, which the team in Belfast will support.”

SmashFly’s Software-as-a-Service platform is driven by three core goals: Helping employers grow and understand their talent pipelines; enabling recruiters to target their recruitment activity on the most high-value candidates; and empowering employers to provide candidates with a truly consumer-like recruiting experience.

View the full article on InvestNI.com
https://www.investni.com/news/us-software-firm-smashfly-invests-in-northern-ireland-with-70-strong-team.html