Visit Belfast ups plans to drive city tourism’s economic return to £546m by 2022
Published on 21st May 2018
Belfast’s official tourism marketing organisation targets an economic return of £130m from its activities in 2018-19 and £546m over four years to 2022
Visit Belfast today (Monday 21st May 2018) set a new round of ambitious targets to harness the value of the city’s flourishing tourism sector.
Unveiling brand new targets as part of its Business and Marketing Plans launch for the year ahead, and up to 2022, the city’s official tourism marketing agency pledged its sales and marketing-focused activities would help to deliver a combined economic return of more than half a billion pounds.
For 2018-19 alone, Visit Belfast is pledging to return £130m to the city as part of a ramp up in its efforts to push the sector. Its combined target for the four years to 2022 is £546 million.